ARK: Survival Evolved (2017) Game Icons and Banners


May 28, 2024
ark survival evolved (2017) game icons banners

Welcome to the fascinating world of ARK: Survival Evolved, a game that has captivated millions since its release in 2017. Beyond the immersive gameplay and prehistoric thrills, a key aspect that enhances the player experience is the game’s stunning visual design, particularly its icons and banners. These elements might seem small, but they play a crucial role in gameplay and user engagement.

What is ARK: Survival Evolved?

ARK: Survival Evolved is an open-world survival game where players are stranded on a mysterious island teeming with dinosaurs and other primordial creatures. Developed by Studio Wildcard, the game was officially released in 2017 after an extended early access period. Players must gather resources, craft tools, and build shelters to survive, all while taming and breeding the island’s wildlife.

The Role of Icons and Banners in Games

Why do icons and banners matter so much in games? Simply put, they are essential for communication. Icons serve as visual shorthand, conveying complex information quickly and efficiently. Banners, on the other hand, often represent teams, tribes, or significant achievements, adding a layer of personalization and pride.

Design Elements of ARK: Survival Evolved Icons

Iconography and Symbolism

In ARK, icons are meticulously designed to be both functional and thematic. Each icon represents a specific item, resource, or action, using shapes and colors that are intuitive and easy to recognize. For instance, a campfire icon clearly represents warmth and cooking, while a dinosaur silhouette indicates a tamed creature.

Key Icons and Their Meanings

Some of the most critical icons in ARK include:

  • Resources: Icons for wood, stone, and metal are designed to be instantly recognizable.
  • Tools and Weapons: From spears to rifles, each tool has a distinct icon.
  • Creatures: Tamed animals have unique icons that help players manage their inventory and tasks.

In-Game Banners and Their Functions

Types of Banners in ARK

Banners in ARK serve various purposes, from marking territory to representing tribal affiliations. These can be custom-designed or selected from pre-made templates within the game.

How Banners Impact Gameplay

Banners are not just decorative; they have practical uses too. They can mark safe zones, designate tribe territories, or be used to communicate messages to other players. A well-placed banner can deter potential aggressors or attract allies.

Creating Icons for ARK: Survival Evolved

Design Principles

Creating effective icons requires a balance of simplicity and detail. They must be easily distinguishable at a glance and fit within the game’s overall aesthetic. This involves careful selection of shapes, colors, and textures.

Tools and Software

Popular tools for creating game icons include Adobe Illustrator and Photoshop. These programs offer the precision and flexibility needed to design high-quality icons that can scale without losing detail.

Designing Banners for ARK: Survival Evolved

Creative Process

Designing banners involves more creativity. Start with a rough sketch, considering the banner’s purpose and message. Incorporate symbols and colors that represent the tribe or individual player’s identity.

Tips for Impactful Design

Keep it bold and simple. A good banner should stand out and be readable from a distance. Use contrasting colors and clear symbols. Remember, it’s not just about looking good; it’s about conveying a message.

The Artistic Style of ARK

Visual Aesthetics

ARK’s visual style is gritty and realistic, yet it incorporates a touch of fantasy. This blend allows for creative freedom while maintaining a cohesive look across the game. Icons and banners adhere to this aesthetic, using earthy tones and organic shapes.

Consistency in Design

Maintaining consistency in design is crucial. Every icon and banner should feel like it belongs in the same world. This involves sticking to a limited color palette and consistent use of design elements.

Customization Options

Personalizing Icons and Banners can personalize their icons and banners to reflect their style or the ethos of their tribe. This customization adds a layer of personal investment in the game.

Community Mods and Resources

The ARK community is vibrant, with many players sharing custom icons and banners. Various online resources and forums provide tools and templates for those looking to create their own designs.

Case Studies: Icon and Banner Evolution

Early Designs vs. Current Versions

The icons and banners in ARK have evolved significantly since the game’s early days. Initially, they were more simplistic, but feedback from the community led to more detailed and varied designs.

Player Feedback and Updates

Studio Wildcard actively listens to player feedback, often incorporating suggestions into updates. This collaborative approach ensures that the game evolves in ways that enhance player satisfaction.

Marketing with Icons and Banners

Promoting the Game

Icons and banners play a significant role in ARK’s marketing strategy. They are used in promotional materials, social media, and merchandise to create a recognizable brand identity.

Social Media and Community Engagement

Social media platforms are filled with fan-made icons and banners. These user-generated contents drive engagement and foster a sense of community, further promoting the game.

Challenges in Icon and Banner Design

Common Pitfalls

Designing icons and banners comes with its challenges. One common pitfall is overcomplicating the design, making it hard to recognize at a glance. Another is failing to maintain consistency with the game’s overall style.

Balancing Aesthetics with Functionality

It’s crucial to strike a balance between aesthetics and functionality. A beautiful icon is useless if it doesn’t clearly convey its intended message. Similarly, a banner must be both visually appealing and meaningful.

Future Trends in Game Iconography

Innovations in Design

The future of game iconography is likely to see more dynamic and interactive designs. As technology advances, icons and banners may incorporate animations or respond to player actions.

Predictions for Upcoming Trends

Expect to see more customization options and greater integration of community-created content. As games become more immersive, the role of visual elements will continue to grow.

Community Contributions

Fan-Made Designs

The ARK community is incredibly creative, contributing countless fan-made icons and banners. These designs often rival, if not surpass, the official ones in terms of creativity and quality.

Impact of Community Creativity

Community contributions enrich the game, making it more diverse and engaging. They also foster a sense of ownership among players, strengthening their connection to the game.


Icons and banners are more than mere decorations in ARK: Survival Evolved. They are integral to the game’s identity, enhancing both the aesthetic appeal and functionality. As the game continues to evolve, so too will its visual elements, driven by both developer innovation and community creativity. So next time you play, take a moment to appreciate the artistry behind those little icons and the pride behind those banners.


What tools are best for creating game icons and banners? Adobe Illustrator and Photoshop are excellent tools for creating detailed and scalable game icons and banners. They offer the precision and flexibility needed for high-quality design work.

How do icons and banners affect player engagement? Icons and banners significantly impact player engagement by enhancing the visual appeal of the game, providing important information quickly, and allowing players to personalize their experience.

Can players create their own icons and banners in ARK? Yes, players can create and customize their own icons and banners in ARK, adding a personal touch to their gameplay and reflecting their unique style or tribal identity.

What are some notable fan-made banners in ARK? There are numerous fan-made banners in ARK that showcase incredible creativity. These designs often feature intricate patterns, bold colors, and unique symbols that resonate with the community.

How often do the icons and banners get updated? Icons and banners in ARK are updated periodically, often in response to player feedback and new game content. Studio Wildcard continually seeks to improve the visual elements to enhance the overall player experience.

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